Online Reputation Repair by NAABB and Scott Radin

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

You are probably looking for a complicated answer to this because the situation itself has made your life complicated. BUT the answer is not going to be complicated and works much better than endless SEO of blogs etc or paying thousands for reputation repair services. The answer is so simple yet most don’t do it. This is EXACTLY the same way we have addressed our famous attack for years.

Okay are you ready?

We are sorry. But all is not lost. First thing, don’t fight it and don’t bash it. The online slander will not go away. And if you threaten these online slander sites, they will just make your online complaint more prevalent. But all is not lost! Well you could pay $10,000 or more to someone who is going bury these online slander postings – it may work but wow – that’s quite a price. And most can’t afford it.

So what can you do?

If it’s true then face it head on and address it. You have to post a rebuttal on the slander site on what you did to correct it.

BUT IF IT ISN’T TRUE then don’t hide from it. We built a business broker empire while being the victim of one of the worst online slander attempts of all time. And we will tell you how.


Yes we will explain. First and foremost face the facts – it’s there and never going away. You can’t deny it’s there because it will always be there. If you cry out IT’S NOT TRUE or worse attack back then you only look guilty and defensive in the eyes of readers – your customers or clients. We know because we made this mistake early on in 2009.

We address it in our marketing prospectus, we address it using Pay Per Click. we address it in our FAQ pages and we use it to show our prospects that we are not afraid of it.

Simply put, it’s not true and we address it and tell our story. We put a face to the complaint while the coward attacking us does not. YOU SEE most people recognize anonymous complaints as someone not willing to stand up and prove it.

NOT ONLY DOES IT WORK – it generates us new business because we are direct about it.

If you would like a a FREE consultation email Scott Radin at . Our rebuttal consultation is 100% free and you will learn more about what we do to counteract online slander and how our rebuttal program is going to take on slander sites for search engine positioning.

WHAT NOT TO DO – DO NOT post fake positive reviews of yourself. That’s a no no! And never lie – when posting rebuttals here or elsewhere tell the truth.

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

What Is A Business Broker by NAABB

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

So what is a Business broker and what do they do? A Business broker is a fully trained intermediary assisting Business owners to sell their Business in a confidential manner to qualified buyers. Not only do Business brokers provide a vital service to Business owners and buyers but they are also highly sought after by both sellers and buyers. While you are playing a vital role in the Business community, it is also a very lucrative career for you – on average Business brokers earn 8%-10% of the overall sales price that generally ranges between $250K to 2-3 million.

Business owners (sellers) need a Business broker for 5 main reasons. ALL of these reasons begin and end in CONFIDENTIALITY. A properly trained Business broker protects the confidentiality and integrity at all times. So the 5 reasons for confidentiality are…

  1. Customers / clients would go elsewhere
  2. Employees would look elsewhere
  3. Suppliers / creditors might pull credit
  4. Landlord might make life difficult if they knew
  5. Competition would almost surely RUN WITH IT

19% of all North American small Businesses will have an interest in selling within the coming year – The Wall Street Journal

Business brokering is a rapidly growing industry because of three reasons…

  1. The Baby Boomer led ownership generation is retiring
  • A down economy (corporate cutbacks ) provides increased buyers
  • The franchise revolution has educated more people on self-ownership

So as you can imagine, any Business owner thinking of selling is terrified to put his or her Business on the public market for fear of how it will affect the Business if it takes long to sell or does not sell. And by the way – they are 100% accurate in their fears as a Business is permanently damaged by being sold on the open public market.

Then along comes a Business broker to protect the confidentiality and integrity of the deal at ALL times. Just as you are probably imagining right now – a seller will jump at the opportunity to work with someone specifically trained in all confidential processes.

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

How To Sell A Business by NAABB

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

Be prepared to work hard on selling your Business while experiencing various pitfalls that may seriously stress you. There is no perfect Business to sell so the work involved in selling your Business is intensive and full of legal issues and agreements. Business owners who try to sell his or herself eventually find that they get in too deep into areas where they have no knowledge or experience. At this point this Business is almost surely suffering because not only has the confidentiality not been protected but the owner’s time has been taken away from running the Business and placed on trying to manage their Business for sale process.

FYI – Business brokers generally work anywhere from 30-40 hours total on the Businesses they’ve sold. And this time has been streamlined and reduced because of their expertise. So it goes without saying that Business owners trying to sell on their own will spend more than 30-40 hours – do you really have that time to dedicate in a short period of time?

Next you should be prepared to consider all reasonable offers. The reality is that full offers would be nice but happens less than 5% of the time.  If you want your Business to sell then you may have to consider taking slightly less than what it was originally valued at. This is also why a detailed market value analysis – covered elsewhere herein – is so beneficial. The ability to fully detail the price is a key to getting offers close to or at listing price.

Buyers are also taught negotiation meaning they may start low and look for you to negotiate back as well. So negotiation expertise is important to deal with buyers. Without it – buyers will drive you crazy.

Next be prepared to frequently meet with buyers. Most buyers are first time buyers and while they have to be qualified they do experience fears of the unknown. Buyers will want to meet with you – frequently more than once – prior to placing an offer. Having the expertise to structure the buyer from presentation to offer is another key ingredient in getting offers.

Last is that you have to be prepared to manage in upwards of 20+ contingencies before and after the offer process. Failure to understand these contingencies will almost surely result in a damaged or failed transaction.


By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

Preparing To Buy A Business

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

Preparing to buy a Business is an emotional decision. When looking for the right Business for sale you have to be both realistic and open. There is no “perfect Business” as all Businesses have their positives and negatives. There is also no Business that is considered a steal at its price. If it appears to be a steal then beware – as there may be something negative lurking beneath the facts and numbers.

Look at the entire Business model. Not only should all financial figures be proven through financial statements but the entire Business should be open to you for review upon acceptance of confidentiality documents and rules. But there are certain Business related items that are not at your disposal. For instance, customer names, supplier names and employee names are not something you should ask for. In addition, you should have no contact, visitation or any other communication with that Business without the approval of the Business broker or if no broker then the owner.

Some things you should ask for include the complete financial history up to the last 3 years – if owned less than 3 years then adjust these requests accordingly. You should also be given asset values including individual values of equipment and inventory. It is also valuable for you to ask where the increased potential rests in the Business. Even though a value can’t be placed on potential, you should look into the Business’ potential for one main reason- DEBT SERVICE.

Debt service is defined as “Cash required over a given period for the repayment of interest and principal on a debt.” So while potential should not be part of the price of the Business, you should look at potential when considering the increased debt service associated with the Business loan that you will most likely need to complete the purchase. To keep the current annual cash flow – and hopefully increase it – the potential of a Business should be a key focus. If the potential is unrealistic or does not match possible debt service then either adjust your offer or simply walk away.


Look past the present and into the future but don’t pay for this trip!

The Business also has to work for you. When looking at the Business model you have to consider the owner hours worked and possible increased expenses in hiring to replace some of these hours. Replacing these owner hours with a manager DOES NOT provide valid reasons to decrease the annual cash flow of the Business – rather this represents expense potential that you should consider in any purchase.

So if the current owner works it then so can you – and if not then the decreased cash flow should come from your willingness to take less revenue and not be reflective in the offer process. In other words – you shouldn’t say “The cash flow is not $150,000 – it is $120,000 because I want to hire a manager at $30,000 per year thus the price should be reduced by $30,000”. The Business model has proven that hiring the new manager is now a discretionary expense.

But in the end – the offer IS what you are willing to pay for the Business!

BUYER BEWARE – if it looks to good to be true – it is!!!

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

Preparing A Business To Sell by NAABB

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.

Once you think about selling then it is time to make the move – assuming all decision makers are on board with this decision. Once you decide that you want to sell then make the move. Marv Levy, the NFL Hall Of Fame Coach once said that “once a player thinks about retiring then he has already retired.” This statement by the former Buffalo Bills Head Coach and General Manager applies to Business owners as well. Once you think about selling then you are already making an emotional move toward selling.

The first area to understand is that books and records are important. A Business needs to be able to justify a price through tax returns, equipment values and inventory values. A pure “cash Business” with no substantiating data is very difficult to sell. But in these “cash Business” situations where the actual cash flow and declared cash flow are different, there are still ways to prove the entire cash flow through a second “book” or receipts.

The second area to understand is that you should keep the Business running as is and NEVER tell anyone that you are selling.  Any hint or leak that you are selling could be catastrophic to the Business and the Businesses’ future. Employees and customers are very good at noticing changes that may indicate a Business is for sale. This will have a devastating result on the Business.

Once the decision has been made to sell, you have to prepare various facets of your Business before taking the step toward selling.

Here is a general list that you need to prepare…

  1. Up to 3 years of tax returns – including P&L statements if available
  2. Equipment list & value of equipment at replacement cost
  3. Value of inventory at your cost (not retail)
  4. Value of real property (if included in the sale)
  5. Copy of the lease if Business is on leased real property

Here is what you DO NOT want to do…

  1. Tell anyone that you are going to sell – confidentiality is of utmost importance
  2. Change the Business models or daily operations
  3. Take cash out of the Business that will alter subsequent financial statements

By Scott Radin, Owner & Founder of the North American of Business Brokers and A.S. Radin & Associates.